Media Consultancy and Auditing
Combining years of media buying experience with a data-based approach and a strong focus on our client’s business results. We understand media in a complete marketing context and are ready to operate in any scope, from third-party consulting to full implementation. The unique way we structure our client teams ensures our clients get full access to our detailed expertise within each channel. At the same time, our dedicated specialists always stay in touch with each other and the cross-media strategy for mutual results enhancement.
Planning and Buying
Covering a full scope of media, including offline, online and programmatic. We rely on our strong long-term relations with vendors and our portfolio of significant clients for terms of negotiation. Our media buyers and planners have decades of experience. We support them with advanced automated buying tools to reduce manual administrative work and utilise their experience in negotiation, creative planning and innovation.
Data Activation and Research
As a part of Mind2FLO, our access to data management is unique in the market. We take full advantage of it and develop planning and management tools, helping us deliver results now and in the future. We don’t just rely on market standard data sources but enrich them with available data from the FLO expertise and AI/ML modelling capabilities. As a result, our clients and we can rely on a more complex understanding of their current context and a more realistic estimation of the future impact of our activities.
Automation and Technology
With our teams’ track record of implementing new media technologies ahead of the market, we continue to prioritise efficient innovation in both digital and offline. Our programmatic specialists are innovative trailblazers, the social team being the first in the Czech market to implement Meta Conversions API successfully. We have internally certified Blomreach, Samba and several Salesforce Marketing Cloud specialists. This powerful focus on utilisation of the client’s first-party data makes us an ideal partner for digitalisation and cookieless preparation projects.