Newly you can find us in Slovakia too! From our Bratislava office, we offer the same range of services as in the Czech Republic, namely media consultancy, strategic planning and media buying across offline, online and programmatic channels, data analytics and technology solutions. All this is led by Radomír Čech.
The new branch will initially focus primarily on Mindsquared’s existing clients operating in both the Czech Republic and in Slovakia. This is our response to the growing need to coordinate media strategies and campaigns across both markets, whilst ensuring clients receive a comprehensive local service and benefit from our knowledge of the Slovak media landscape.
“Expanding into Slovakia is a natural step in Mindsquared’s continued development. Many of our clients operate in both markets and are increasingly looking for a partner capable of strategically managing and effectively coordinating their media activities. Having our own office will enable us to further develop relationships with local media and suppliers, respond more flexibly to clients’ needs, whilst offering them the same expertise, technology and quality of service they are accustomed to in the Czech Republic,” explains Petra Pipková, CEO of Mindsquared.
Mindsquared Slovakia is based in the TOWER 5 office building alongside Commlab SK, building on this year’s acquisition of Communication Lab, in which Mindsquared became a 100 per cent shareholder. This shared base will enable both agencies to collaborate more closely and further integrate media planning and buying with public relations, social media and strategic communications. Together, we are also working on technological and analytical solutions designed to help clients respond more effectively to changes in communications and the digital landscape.
The branch is managed by Radomír Čech
Radomír has over thirty years’ experience in the media, marketing communications and business. Between 1996 and 2001, he worked at Medea, where he progressively held the positions of Sales Manager, Sales Director, Media Director and member of the board of directors. In 2001, he founded the communications agency Fast Forward, which entered into a partnership with the international network Young & Rubicam in 2013. In recent years, he has focused on Czech and Slovak projects in the fields of technology, communications and talent management.
“Mindsquared is entering the Slovak market with a strong foundation, many years’ experience in the media sector and services built on the integration of strategy, data and technology. Our first objective is to build on existing relationships with clients operating in both countries and to provide a comprehensive local service. At the same time, we want to gradually build relationships with other clients, media outlets and partners, and create a stable foundation for the agency’s further growth in the Slovak market,” says Radomír Čech, Managing Director of Mindsquared Slovakia.
