Using RTB to increase awareness with a clear connection to business results in 11 markets.



Platforms • B2B

220%benchmark delivered

in Q2 2022​

-38%decrease in CPA

Q1 22 vs Q3 22 (QTD)​

3new markets​

launched in 2021 despite the challenging pandemic situation​ is the number one Czech musical instruments and accessories e-shop. They also operate in 11 other European markets. Across these markets, Kytary needed an efficient way to increase awareness and incoming traffic but with a clear connection to generate business results. ​

We used a combination of static banners, branding, and gifs in RTB and YouTube ads and launched them across the markets. Our main decisive KPI was a 3-page visit.

We measured the metric’s volume and value in both Google Analytics and DV360 to ensure a long-term performance overview despite differences in cookie acceptance amongst the users. We combined brand-based and product-based creatives and monitored short-term (CTR, COV) and longer-term impacts correlated with sales volumes.

Despite the general decline in the Czech retail and e-commerce market in H1 2022, we have over-delivered our CPA benchmarks by 77% in Q1 and 120% in Q2.

On top of that, we have helped promote Kytary’s music festival, “Festiwall,” with the attendance exceeding expectations. ​

What the clients say about us

"Our marketing team greatly appreciates the cooperation with Mind2FLO. It is based on sharing data and consulting tactics for the acquisition of new customers in twelve European markets. We especially value the team's proactive approach, professionalism and easy communication.“

Filip Černý

Head of marketing

"An agency that really focuses on ROI in performance campaigns without pulling client’s leg by highlighting the growth of CTR, conversion rate and other often secondary metrics that other agencies use to mask unprofitable campaigns. Mind2FLO professionals focus on the profitability of campaigns reflected in money. Both on Google search and on social media.”

Martin Petrášek

Head of digital marketing CNC

Get to know us closer and see if we’d fit!