220%benchmark delivered
in Q2 2022
-38%decrease in CPA
Q1 22 vs Q3 22 (QTD)
3new markets
launched in 2021 despite the challenging pandemic situation
Kytary.cz is the number one Czech musical instruments and accessories e-shop. They also operate in 11 other European markets. Across these markets, Kytary needed an efficient way to increase awareness and incoming traffic but with a clear connection to generate business results.
We used a combination of static banners, branding, and gifs in RTB and YouTube ads and launched them across the markets. Our main decisive KPI was a 3-page visit.
We measured the metric’s volume and value in both Google Analytics and DV360 to ensure a long-term performance overview despite differences in cookie acceptance amongst the users. We combined brand-based and product-based creatives and monitored short-term (CTR, COV) and longer-term impacts correlated with sales volumes.
Despite the general decline in the Czech retail and e-commerce market in H1 2022, we have over-delivered our CPA benchmarks by 77% in Q1 and 120% in Q2.
On top of that, we have helped promote Kytary’s music festival, “Festiwall,” with the attendance exceeding expectations.
